I am a UX Designer with a background in Branding and Communication Design. I practise a 360 approach to Product Design - from defining product goals, the context in which it operates and how effectively it fulfils a user need. I am passionate about all things design and forever curious about peoples’ needs, pain points, habits, motivations, context, triggers and then some. I believe that good design is born out of empathy for the person you’re designing for.
